Success in business is all about managing the perceptions about you.

The biggest differentiator that sets your company apart from competitors is your commitment to long-term success. It is done best through perception management and narrative focus using Everyday Films.

To achieve true long-lasting Business Success you must manage your perception. Feeding your audience with a string of Strategic eFilms continuously with a predictably fixed weekly, biweekly or monthly timeline is a great idea for Perception Management.

EFILMS DIFFERENTIATOR 1: BUSINESS SUCCESS FOCUS

  1. Customer Attraction:eFilms focus on Client Business Success through revenue generation focus like Customer Attraction, Acquisition, Engagement, Retention and Loyalty.
  2. Talent Attraction:Attracting and Retaining top talent as employees also ensure fast growth of Businesses – eFilms contributes in this area as well.

 

EFILMS DIFFERENTIATOR 2: OUTCOME FOCUS

  1. End Result Focus:Usual films focus on just the story, the creative and one-time enjoyment of the audience whereas eFilms focus on the Business Results that could be achieved through the eFilm. It can be User Experience, Customer Growth, Sales Growth, Talent Attraction, etc.
  2. Viral Engine:Apart from being named Everyday Films, eFilms can also be called Films with an Engine. Most eFilms are fitted with Viral Engine to influence people to forward it to their friends, family and in their social media circle.
  3. High Energy:The energy levels of eFilms are kept really high by ensuring that the eFilms have a very hgh intangible feel quotient. Feeling is the secret.
  4. Brand Power:eFilms also focus on powering the Brand as its primary outcome always.

 

EFILMS DIFFERENTIATOR 3: STRATEGIC CREATIVE

  1. What is Strategy:Wisdom is the ability to see tomorrow’s consequences of today’s events. Strategy is the ability to control today’s activities foreseeing a defined tomorrow.
  2. Strategy Origin:eFilms always originate from the strategy unless specified otherwise by the client, whereas usual films are focused on the idea, the product, the service or the audience. eFilms focus on Strategy mainly.
  3. Strategy Goals:Strategic Creative eFilms do whatever is necessary to ensure that Strategy Goals of the business are met. The strategy goal sometimes may be to grow the business 2x times in 50 weeks. In this case all eFilms will be aligned to this goal.
  4. Strategy Understanding Team:To produce Strategic-Creative eFilms, you need a Strategist to head the eFilm project and a team that understands strategy. Usual film crews do not understand business strategy. A professional strategist must educate them continuously.

 

EFILMS DIFFERENTIATOR 4: FOUR PART DELIVERABLES

  1. Unique Foursome Blend:eFilms offers a unique blend of 4-part deliverables – Wisdom, Operations, Technology and Licenses. Usual ad film makers only combine the last two parts – Technology and licenses.
  2. Part 1 – Wisdom:Experience and expertise in Strategy Understanding, Business Strategy Communication and Film Direction.
  3. Part 2 – Operations:Our Operations Team understands Strategy, Brand Frameworks, Project Guidelines and Coordination Management.
  4. Part 3 – Technology:Our Technology Team blends Cutting-Edge Film Making Technology and Top-Talent Technicians.
  5. Part 4 – Licenses:We give our clients the freedom to pick, choose and own licenses within their eFilm Frameworks.
  6. Freedom:Our clients have the freedom to pick and choose from all the four parts or as a combined package of four at a discounted price. Premium price points will be applicable for parts picked outside the combined package offering.

 

EFILMS DIFFERENTIATOR 5: NEIGHBOURHOOD MARKETS

  1. Neighbourhood Markets: eFilms understand that the cultural diversity of Neighbourhood Markets influences the communication deeply. This is very true in the Asian markets.
  2. 4Cs of Customer Attraction:eFilms focus on the 4Cs of Customer Attraction – Cultures, Communities, Contexts and Communication. eFilms change Customer Behaviour by focusing on their Cultures, Communities, Contexts and Communication.
  3. World’s New WoM:Everyday Films have become the primary information distribution tool of humanity. It is fast becoming the new ‘Word of Mouth’ (WoM). People all over the world are passing on millions of Everyday Films every passing hour. Everyday Films have become the new normal.
  4. Accelerating Change:Everyday Films have accelerated changes in the world – it has slashed the change-gestation period to one-tenth of what it was before.
  5. New Revolution:Everyday Film idea is the new revolution – it is changing the world. Businesses must use this new eFilms idea as a tool to gallop your business into the future. Remember, if you are not here now, you will be nowhere in your business tomorrow.

 

EFILMS DIFFERENTIATOR 6: LOW BUDGET & HIGH IMPACT

  1. Budget:eFilm budget varies with the requirements of the business and the brand.
  2. Budget Variance Factors:Budgets vary depending on two factors: ‘Client Wants’ and ‘Brand Needs’.
  3. Budget in India:In India the eFilm budget can start as little as Rs 5000 for 3 seconds. It can also go beyond Rs 5 lakhs depending on the script, the film time and the film-making process.
  4. International Pricing:In the international market it can vary from $80 to $9000+. It is interesting to note that $80 will be less than taking 12 people out for a dinner at McDonalds in New York city. 
  5. Average: Average budgets on eFilms are less than Rs 50,000 in India or $1000 internationally. 
  6. Lowest Pricing Point: Annual Subscription Packages can bring down the costs even further to the lowest pricing point.

 

EFILMS DIFFERENTIATOR 7: HIGH-POWER SUBSCRIPTION MODEL

  1. Pay Monthly as EMI:In Annual Subscription Contracts, your Annual Subscriptions can be Paid Monthly as EMI.
  2. Get More, Pay Less:Get 60 impactful eFilms that power your Brand and Business Success, at half the price of a good ad film cost. That means one film every week for a year plus 8 extra films for festivals and occasions.
  3. The Best Strategy Implementation Tool:The Annual Subscription Model is the best way to achieve your business goals and the best Strategy Implementation tool for businesses. 
  4. Subscribe for Business Growth Focus:The Annual Subscription Fee idea to attract customers, prospects and top-employee talents continuously. The key objective is to have a number of Films on fixed Film Time to be broadcast on a weekly basis every month so that the brand has high recall and intended business outcome focus on sales or brand power or top talent attraction.
  5. High Efficiency:eFilms will do and deliver the entire monthly deliverables together at one go to keep the client costs low and eFilms efficiency high by keeping a focus on brand continuity.