• Concepts & Ideas

To create the best concepts and ideas for brand films and business videos, you have to learn the strategy, the brand, the market, the category, the competition, the objectives and the context of the film. The brand idea gets stuck in the minds through the video idea and the story it tells. eFilms does film concepts & ideas.

• Scripts

Scripts gives a direction to the entire process of video and film making. After zeroing in on the concept and idea for the video or the film, scripting is the most important part of making the video or the film. There are two ways of film scripting. If you have stock footage, the script can be done after studying the stock footage or you can do a script freely if you have plans to go for a shoot. eFilms gets its script done through Storilines, a Breakthrough Group company.

• Film Direction

In building power brands, film direction plays a huge role because brands at the core are feelings well-defined in advance. It is through calculated and studied film direction that these pre-defined feelings can be consistently created in multiple films through timing, pacing, camera angles, words, props, colour schemes, emotions, etc. To create a powerful video or film, the director must be willing to learn the strategy, the brand, the market, the category, the competition, the objectives and the context of the film. Film director involves in Cinematography planning but Cinematography costs is not part of the Film Director’s costs.

• Editing

Editing for a brand film or a business video is not just a skill, it’s an art and a science. These types of editing are tough because it involves a sales pitch and needs to consistently deliver the pre-defined feelings of the brand. Usual feature film editing and brand film editing are totally different like chalk and cheese even though the process and skills required are the same. eFilms Editing is a standalone service which can be outsourced by anyone. eFilms also does editing independently for films not done by eFilms. Editing has two cost elements – Editor’s Fee and Studio Time Charges.

• Footage Shoot – Single Script vs Stock

Footage shoot can be done in two ways. Footages can be shot for a single script like shooting a feature film. Or, footage can be shot for a longer period of time like for a year or for 6 months for brands and businesses. And the stock footage can be edited accordingly for different stories and scripts. But this stock footage creation and shoot needs deep planning and a clinical forecast for the future. The stock footage method reduces film making costs drastically. At the cost of one regular single script film, you may be able deliver 25 or more videos to your audience regularly with 25 times more impact and recall. The quality of the footage depends on the quality of the Film Director, Cinematographer, Camera and equipment used, the technicians, the volume of work and the planning done. Costs play a big role in creating quality. Higher the footage quality, the higher the costs.

• Technology & Studio Time

Technicians, Technology and Studio plays an important role in making brand films and videos. Specialists and specialized technology must be used to create the required pre-defined feeling for the brand. The Studio Time and the time of these Specialized Technicians are costly. Technology, Technicians and Good Studios enhance the power of the brand video which in turn enhances the power of the brand to attract customers continuously and generate enquiries. The most important element in handling Technicians, Technology and Studio is that the rates are in seconds. Project delays causes huge loses for efilms. The loses will be billed to the client if time delays happen for approval from the client side. Simple and low budget videos do not need high-end Technicians and Technology.

• Film Production

Film Production is the total package that eFilms do to bring out a brand video or film after the scripting stage. Once the script is approved, we can move into the film production stage. It includes direction, cinematography, editing, footage shoot, technology & studio time, slide design, sound & music, voice over, image works and licenses. It does not include concepts & ideas, script writing, jingles & mnemonics, animation, licenses and high-end technology like DI, etc.

• Slide Design

Static Slide Designs and its simple animations plays huge role in developing a powerful brand video or film which creates high recall and memory. eFilms outsources these slide designs to ONE iDea, a group company.

• Image Works

Still images play a huge role in Everyday Films that you see on WhatsAPP and other Social Media platforms. So, working on the still images plays an important role in the making of a powerful brand video or film. It includes image work like image adapting, image resizing, image retouching, image colouring etc.

• Jingles & Mnemonics

Music Composing, Jingles and Sound Mnemonics are outsourced from professional talent sources that are appropriate for the project. eFilms chooses the professional talents and experts after studying the script and the brand profoundly. eFilms handles the selection, the negotiation and the delivery from these experts and professionals for an independent Service Charge. Lyrics are outsourced from Storilines, a Breakthrough Group company. All payments to the third party including Storilines can be paid directly by the client.

• Sound

Sound also plays a huge role in bringing about the required pre-defined feeling. Sounds can be created or licensed tracks can be bought. eFilms directs and outsource original sound creation and also helps with the process of identifying, choosing and selecting the licensed tracks for an independent service charge. All payments to the third party can be paid directly by the client.

• Voice Over

Voice Over is not a necessary element in eFilms but it enhances the recall value of the film 10 times and more. If you look at it this way Voice Over plays a lead role. eFilms chooses the professional talents and experts after studying the script and the brand profoundly. eFilms handles the selection, the negotiation and the delivery from these experts and professionals for an independent Service Charge. Voice Over scripts are outsourced from storilines, a Breakthrough Group company. All payments to the third party including Storilines can be paid directly by the client.

• Animation

Very simple and basic animations are covered under the eFilms Editing & Studio Fees. But detailed and complex animations are outsourced. eFilms chooses the professional talents and experts after studying the script and the brand profoundly. eFilms handles the selection, the negotiation and the delivery from these experts and professionals for an independent Service Charge. Scripts and storytelling methods are outsourced from Storilines, a Breakthrough Group company. All payments to the third party including Storilines can be paid directly by the client.

• Licenses

eFilms helps clients attain all third-party licenses through ONE iDEA 360 Marketing Production, a Breakthrough Group company. ONE iDEA chooses the professional talents, experts and platforms after studying the script and the brand profoundly. ONE iDEA handles the selection and the negotiation from these experts, professionals and platforms for an independent Service Charge. All payments to the third party including ONE iDEA can be paid directly by the client. Payments for ONE iDEA services must be done along with the third-party purchase at the same time as we believe putting extra time for payment collection and delayed payments are not worth the small service fee we take for the highly-experienced professional time we deliver.